Multiple Domain Names
Multiple domain names is one area on the web that is often overly abused. There are a lot of factors that make this a dangerous style. Let’s start by outlining the tremendous amount of the work that would be built necessary, achieve and maintain a high ranking for, rather than one only, lets say 15 websites. Let’s not forget the domain names cost themselves which some, in certain cases, can be expensive to begin.
Just to have it listed, the Yahoo now charges US $ 299 per year per websites. You would have to pay to host and register at least fifteen new web domain names, in this hypothetical case. You would have to spent time building different websites since many internets search engines and directories actually penalize mirror sites. You would have to pay to host those fifteen websites, additionally.
You have to spent time many weeks just to optimize the fifteen same websites. And then you have to spent time submitting the fifteen independent web sites.
And then you have to build link popularity to each separate web site. You would have to start doing some reciprocal link exchange trading with quality sites that in a related and similar sector to your actual field of expertise. You are 100 percent right if you are starting to think that this sounds like a lot of time, energy, expense and effort.
You may consider this; to do all of the above is your other option, but just to only one site. If it means more chances to rank in the search engines, you may be willing to put in that expense and extra time. The thinking behind this strategy is that you could buy fifteen keywords domains and focus the content of each site so narrowly that it will rank very well in a few terms. Experience has taught us; in reality, it doesn’t even come close!
The webmaster who try to use this strategy find themselves doing fifteen times the work, and rarely, if not ever, getting the results they would have if they’d simply put that effort into one single domain to begin with.
There are several reasons why wont all that extra work translate into extra ranking. Depending on the actual content that you place in these domains, directories and search engines would flag them as mirror sites and refuse to list them. Across multiple domains you will spread your incoming links. This will keep anyone of them from ranking as highly as your main domain would if all the links pointed at it.
You have less ability to sell up and cross up the products that you have listed in one of your extra web sites. The visitors may not realize that you offer green widgets as well as blue widgets.
As a general rule of thumb, larger sites nearly always outrank smaller sites. It will going to be difficult to compete with a company that has a 2,000 page web sites when your keyword rich mini site only has ten pages.
If you have multiple services or products to offer, make sure that everyone that comes to your sites realizes it. Don’t undermine your chances of success by hiding your content on separate domains in an attempt to artificially improve your rankings. Because it won’t be happen.
What will happen is that you will probably make things a lot worse for your web site and yourself could get penalize. We often wonder ourselves sometimes if some engines do adopt an updated “blacklist” of web sites that have a habit of using unethical practices and illegal and/or that have done in the past.









